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CEO Challenge

Staying in your PJ's has never felt so good! This year, for the first time, The Pyjama Foundation is challenging CEO’s and Executives to get involved with National Pyjama Day.


We want to see flannelette fill the function room and slippers in the staff meetings as we encourage CEO's to take on the 'Pyjama Partner Pledge' to wear their PJ's on Friday 23 July 2021.

About the Challenge

The Pyjama Foundation is encouraging CEO's, Executives, Founders, movers and shakers to take on the Pyjama Partner Pledge by changing their LinkedIn profile photo for the month of July to one of themselves in their Pyjamas, and to share about why they're supporting kids in care.

The Challenge:


  1. CEO's asked to update their LinkedIn profile photo of them in their Pyjamas for the whole month of July

  2. Update LinkedIn cover banner with a National Pyjama Day themed Banner to show support (banner will be provided to CEO's)

  3. Announce their participation in the challenge, and call on their CEO peers and colleagues/team to get involved, and use hashtag #InMyPJ's

To get involved, simply sign up and pledge your support (in the form below) and we'll be in touch with all the materials you need to get started!


Pledge your support today


By signing up for National Pyjama Day you will receive communications from The Pyjama Foundation around the CEO Challenge and our cause.


CEO's who have pledged #InMyPJ's